This guideline ensures Mammoet’s visual identity is consistently applied across all equipment worldwide. It balances branding with operational needs and local adaptations, creating a unified image that reinforces our industry leadership.
This document is a comprehensive guide for applying Mammoet’s branding to equipment, vehicles, and support materials.
In case of questions, reach out to equipment.branding@mammoet.com.
Mammoet’s recognizable strapline is used as effectively as possible to strengthen visibility.
*The Mammoet logo is no longer incorporated into the strap. It has been separated, allowing it to be larger and more freely applied. The letters of the logo and strapline, are the same height.
The logo is applied as large as possible while adhering to the specified margin guidelines. Increasing the logo size increases the strapline height.
There is only one direction of the Mammoet icon. Don’t use or apply the reversed Mammoet icon.
For information about logo colors, alternative logo colors, paint colors, foil colors and typeface, kindly click on the button below.
For information about horizontal logo margins, vertical logo margins, logo & strapline, and size and placement based on equipment height (1/24 grid), kindly click on the button below.
This guideline ensures Mammoet's visual identity is consistently applied across all equipment worldwide. It balances branding with operational needs and local adaptations, creating a unified image that reinforces our industry leadership. In case of questions, reach out to equipment.branding@mammoet.com
