Equipment branding

Van

The height of the strapline on the sides preferably is 2/24 but no more than 3/24. Look pragmatically and apply at your discretion. Use the preferred margins to asses your strapline height. 

- The strapline is positioned in the lower 50% of the vehicle’s total height. 

- The logo can be flexibly placed across the width of the strapline but is preferably at the rear of the vehicle. 

- The red strapline stops at the end of the door to avoid extending it to the front of the vehicle. 

- The logo on the back is positioned using preferred margins, measured from the middle of the rear. 

Note: Equipment number is positioned on the bottom left on the rear. 

Pick-up truck

The height of the strapline on the sides preferably is 2/24 but no more than 3/24. Look pragmatically and apply at your discretion. Use the preferred margins to asses your strapline height. 

- The strapline is positioned in the lower 50% of the vehicle’s total height. 

- The logo can be flexibly placed across the width of the strapline but is preferably at the rear of the vehicle. 

- The red strapline stops at the end of the door to avoid extending it to the front of the vehicle. 

- No logo on the hood 

- The logo on the back is positioned using preferred margins, measured from the middle of the rear. 

Note: Equipment number is positioned on the bottom left on the rear. 

Hatchback

The height of the strapline is no less than 1.5/24 and no more than 2/24. Apply this pragmatically and at your discretion.  

- The logo on the back is placed at the lower right side on the rear. 

- The red strapline stops at the headlights to prevent it from extending onto the front of the vehicle 

- No logo on the front of the vehicle, due to the limited space available. 

Note: Equipment number is positioned on the bottom left on the rear. 

Station Wagon

The logo on the sides are placed in the front/bottom corner of the front doors. This ensures enough visibility while still being subtle.  

- The logo on the back is placed at the lower right side of the hatch. 

Trailer #1

- Position the strapline centered with a height of 6/24 of the total panel height. 

- Trailers with aluminum or white panels use a black version of the logo and equipment number to create contrast 

- The logo on the back is positioned using preferred margins, measured from the middle of the rear. 

Trailer #2

- Position the strapline centered with a height of 6/24 of the total panel height. 

- The logo on the back is positioned using preferred margins, measured from the middle of the rear. 

Box trailer

- Place the strapline around 50% of the total height of the trailer