EQUIPMENT BRANDING
Visual assets
In case of questions, reach out to equipment.branding@mammoet.com.
Logo colors
A black or red background does not change the colors of the logo itself. Only a white background changes the color of the Mammoet icon and wordmark (see example).
For the positioning of the logo see page; The design system.
Alternative logo colors
Mammoet is red. and we use it with pride. Black is the color of our canvas. Our paint is red. Details in white or Signal yellow.
Paint colors
To maintain the right colors within Mammoet, use the standard paint specifications wherever they are available.
Foil colors
To maintain the right colors and foil types within Mammoet, use the standard foils wherever they are available.
Typeface
The font used on the equipment for all applications is “Helvetica Neue LT Std”.
